How SEO is important
Why is SEO important for my small business?
SEO (Search Engine Optimization) helps small business owners create fast, robust and user-friendly websites that rank higher in SE (Search Engines) like Google and Bing, which brings more qualified potential customers to their websites and will help increase traffic, leads and sales.
We all know, if your business isn’t on the first page when a customer does a search for your product or service, then you aren’t going to be seen, no one, hardly ever, will seek a business that’s on the second or third page of a search. SEO helps build your brand awareness as search engine users are more likely to trust a site that’s on the first page of the SERP’s (Search Engine Results Pages) than a business that isn’t.
SEO has leveled the marketing playing field for small businesses. At one time small businesses, unless you were really lucky had no way to compete with the bid daddy’s of their industries. Now small business can inch their way into the market with proper SEO and a little hard work.
Search Engine optimization is a process of making your website rank for desirable keywords in order to bring in search traffic. Some factors include:
- Technical Factors
- Contnet quality & quantity
- Local Factors
What SEO boils down to is creating digital content that your audience wants to read and share.
Creating a presence for your small business on social media sites like Facebook, Twitter, YouTube and others is a great way to the the word out about your products and services. Recommended reading: Launch Your Social Strategy by Neil Patel
The Power of Local SEO
Search Engines have radically improved their understanding of locality and having your business correctly identified and optimized for local search is crucial for attracting the right customers.
The Importance of Google My Business
Its the same as local SEO but a little bit different. Getting your Google My Business listing right is minimal time with major return.
Know your Competitors – It’s important
CoMarketing is a great way to expand your audience. Know a complementary business? Get togehter and increase the value of your products or services.
These are just a few fundamental things that go into ranking your small business website. If you need help growing your small business at affordable rates give us a call today.